One important thing to remember about trade shows is that appearance is in fact everything. Trade show display is what people encounter first immediately they step into that particular hall of the exhibition to do business, and this can determine the success of your business. It doesn’t matter if you’ve been exhibiting at trade shows for years or if this is your first time – understanding what to seek out in a trade show booth saves time, money and stress. In this ultimate guide, you will find all the information on how to select the most appropriate trade show display for your company in terms of cost, dimensions or aesthetic and utility features. When you get to the end of this article, you’ll be on course to make the best decision to ensure that it delivers a positive first impression and a competitive edge.
Essentially this sub topic requires the learner understand some of the basics regarding human resource management
- Trade Show Display Types
- Attributes That One Has To Consider When Selecting A Display
- Basic Components of a Good Display
Trade Show Display Types
Trade shows may contain large and diverse numbers of displays, and each type has its strengths and weaknesses. Common types of trade show displays include:
Tabletop Displays: Table top displays are easily transportable and are perfect for shows, fairs and other exhibition spaces where space is limited or budget low.
Banner Stands: These freestanding displays are very attractive and can be mounted with ease and in a shorter duration by the exhibitors.
Pop-up Displays: Pop-up displays are lightweight and small enough to be located in portable containers or, depending on their size, erected at the location of use; they may vary in size.
Modular Displays: Such stands are designed in a way that they can be adapted to your need and they are reusable for other trade shows.
In-Person Displays: These large, long-stay kinds of displays should be sited for well-established organisations with huge stands and a good marketing expense plan.
Virtual Displays: Due to the current COVID-19 situation, most trade shows provide an option of having an online display where companies want to be seen can display their products and services online.
Things That You Should Put into Consideration when Selecting a Display
When selecting a trade show display, several factors should be taken into account:
Budget: Decide which amount of money you can allocate for the trade show display because that will limit your choices somewhat.
Booth Size: There may be certain displays which are too big or too small compared to the booth allocated for their display.
Target Audience: Consider your target audience of the space when writing the message for the display.
Purpose: Ideally, decide what you want to achieve out of the trade show – is it to, maybe, generate leads, establish the brand, showcase products etc.
Storage and Portability: Select a display that can be maneuvered and cuddled shortly when not in use.
Concepts for a Functional Display
Designing Your Display
- Selecting the Right Graphics 1
- Incorporating Lighting
- Choosing the Right Colors
- Adding Interactive Elements
- Keeping It Simple
Choosing the right Graphic
The need to retrieve high quality graphics cannot be overemphasized in any trade shows display. To create effective graphics, consider the following tips:
Avoid jargon, write simply and without long complicated words and use large font styles.
Emphasize on what makes clients/service customers to select your products or to take your services.
Ensure that nowhere in the graphics do you stray from your brand’s image.
I chose bold, bright colours and shocking images that convey a message.
For enhanced graphic designs: – Check and make sure the graphics on your website are optimized for your display size.
Incorporating Lighting
Again, through proper illumination, more traffic can be attracted to your stand and the general environment made more lively. Here are some ideas for incorporating lighting:
Employ lighted billboards in order to point at specific products or details.
Attach LED lights which enhances the modern elegant outlook of the chairs.
Dimmers can be incorporated because they vary the amount of light.
There is idea ‘lighting including’ that can be realized with backlighting or an illuminated sign.
Choosing the Right Colors
You should pay a lot of attention to colors of your display as they are of great importance to its performance. Consider these tips when selecting colors:
Have your brand colors harmonized to produce a corresponding theme.
Select shades that should stir that particular feelings in the hearts of your targeted clients.
Do not often use many colors or contrasting color combinations on your logo designs.
People should use contrasting colors so that the text and graphics stand out.
Adding Interactive Elements
Services that have an item on their list that requires the customer to perform an action may be useful in attracting the right audience. Here are some ideas:
This could be through product demos or live presentations, but mostly, the content needs to be actionable from a marketing perspective.
Information on products of interest use interactive touch screens.
Presence through an interface in or of an environment
Promoting invitation to participate through events like, contests or games.
Keeping It Simple
In the end, less is more. A clean, uncluttered display can make a big impact:
Restrict the number of products and messages at any one time
Division of text and graphics: Space must be available to white.
To review information and categorize it systematically into sections that make a lot of sense.
A common mistake when designing a website of this type is to use too many fonts, too many colors or too many images.
Setting Up and Teardown
- Equipment for Proper Use
- Scheduling Your Show
- Logistic and Transportations
- Staffing Your Booth
Choosing the right equipment is always the start
Some components may require other tools for setup and or tear down, having this right prepares the process resulting in much easier completion. Consider these recommendations:
Purchase a long lasting and arguably simple to construct display
Keep your equipments in orderly and convenient way into a bag or suitcase
This set must be equipped with all the appropriate hardware and supplies in a toolkit.
It’s especially true if the surface you will be cleaning is on a high place, so, in case you have it, carry a step stool or ladder.
Scheduling Your Show
Paying attention to the dates and times of your trade show can help ensure a successful event:
A good amount of time should be provided for build up and break down to be effective.
This implies that the schedule regarding break and management of staff’s time when they take meals should be given to the staff.
– Courses of action in case of delay or problem
Logistics and_Transportation
Transporting your display from your company to the trade show and back is not easy. Here are some tips:
Select a good shipping company or a transporter
Get an insurance to your equipments
If all is not possible, then it would be wise to consider hire equipment locally.
In case you’re a last minute shopper, be sure to add extra time for unpacking your showcased items.
Staffing Your Booth
Having well-trained, enthusiastic staff can greatly improve your trade show experience:
Educate your staffs on the product and what to sell them on.
It makes sense to assign specific roles or tasks to each staff member and set effective organizational communication.
Enlist your team to interact with the attendees
Rewards top performers included as further suggestions.
Measuring Your Achievement
- Measuring ROI
- Collecting Lead Information
- Analyzing Event Data
- Following Up with Leads
Measuring ROI
To determine the success of your trade show display, it’s essential to measure your return on investment:
Follow sales, leads, and website traffic which directly results from the show
As some of the variables cost such as transportation, lodging, and equipment rental.
To know the event’s effectiveness, you need to assess pre- and post-show metrics.
Context:
It is necessary to make sure that any measurements are already taken before your star event.
Collecting Lead Information
Capturing the contact information of potential customers can help you continue the conversation after the show:
Provide rewards for filling in the lead form
Employ a single platform to receive and sort leads
Lead response time:- When engaging follow ups should be done within 24-48 hours
Analyzing Event Data
Examining data from the event can help you refine your strategy for future trade shows:
Compare the potential attendee profile : age, gender, interests
Ascertain how successful your display as well as other marketing materials are.
After all sessions, they should seek feedback from the staff and the attendees.
Following Up with Leads
Fostering relationships with leads is crucial for turning them into loyal customers:
ideally, individualize your follow-up emails or calls
Award points for sharing material that is appropriate for the company or promotion on the homepage.
Book a meeting or an encounter for the purpose of a demonstration if possible
Conclusion
In conclusion therefore, the probability of a good response from your trade show exhibition stand depends greatly on its design and location. That is why, relying on the characteristics of the target audience (tastes, interests, experience etc.), as well as on the budget and the general purpose of the project, you can create a cool, bright and interesting installation, which will separate you from the other competitors. Always assess your effectiveness and improve on trade show marketing strategies to achieve optimum results of your trade show promotion. Using this buyer’s guide, you stand prepared to build an appealing and interactive trade show display that will lure in customers, entice leads as well as benefit your company. So let the mentioned tips work for you and give you a head start on the next trade show that you attend!
