Greetings to all the young people interested in digital technologies! Do you want to improve your kind of blogging and gain maximum benefit from website visitors? Are you interested in finding out about such things as how to check the effectiveness of your content, or about your audience, and website improvements? Fortunately, you’ve been coming to the right place all this time. In this article, we’ll take you through the popular Google Analytics so that you can know how to work with this tool effectively. So sit down, fasten your seatbelt and let’s start your data driven success!
Setting Up Google Analytics
The first step to master Google Analytics is by creating an account for it. Don’t worry; it’s easy-peasy! Follow these steps:
1. If you haven’t already, go to the Google Analytics website and sign in using your Google account information.
2. In the lower left of the page, there should be a button named “Admin”.
3. On the “Property” tab, one will find the tab that says “Create Property.”
4. Input your website address and select one of the industries your website belongs to.
5. Select you reporting time zone and click “Create Property”.
Congratulations! This is the final step and congratulations, you have set up Google Analytics account successfully now. Now moving on to the next section where we’ll get to know how you can monitor your website’s traffic.
Tracking Website Traffic
Having set up Google Analytics, the next step is to go ahead and monitor your website’s traffic. Here’s how you can do it:
1. From the menu on the left side of the screen go to “Reports.”
2. Go to “Audience” tab and then go to “Overview.” This page will offer you a summary of website traffic where you will be able to view users, sessions, pageviews and average session time.
3. To have an additional view of your traffic data, select “Traffic Sources” and then, “Overview.” Here you are to get the details of your users like where they are coming from, through social media, direct links or search engines.
With traffic analysis, you will be able to know how your audiences are behaving on your website, and consequently discover faults.
Section 3: Understanding Your Audience
Perhaps the strongest aspect of Google Analytics is the better understanding of users. Here’s how you can do it:
1. In the left-hand navigation, click on “Audience”, then “Demographics.” This section will be useful to know some basic facts about your users like their age, gender and what they are more interested in.
2. For more information about your users’ behavior visit “Behavior” and then “Behavior Flow” in the list on the left side. This section will also explain the frequency of visits of users to your website and which pages they mainly use.
If you know your audience, then you will be in a position to develop materials that are relevant to your audience as well as come up with a website that fits the needs of your audience.
Analyzing Your Content
To better understand what techniques you are employing that seem to resonate with audiences and which ones may be falling short, there is nothing more important than content analysis. Here’s how you can do it:
1. Go to the ‘Behavior’ tab that is located in the left navigation pane and click the “Site Content.”
2. Subtab labeled “All Pages” will show you the list of pages on your site that receive the most visitors.
3. Visit the ‘Landing Page’ to know which of the pages have users with the highest bounce rate (users who only visit one page on your site).
4. To evaluate the effectiveness of your particular content, go to the “Content Drilldown” and then sort the information with a focus on the topic or keyword of your choice.
By running your web content through an analyzer tool, you will learn about the strong pages that determines the best patterns for improved performance.
The first step in creating an Effective Web Presence Management eCommerce plan, which should be established at the beginning of the year, is to set up goals and conversions.
In order to analyse how well your website is doing, you have to put in place objectives and then look at conversion rates. Here’s how you can do it:
1. Go to the bottom left of the page and then click on the Admin section where scrolling down in the Property section, there is a goals tab.
2. To add a new goal they have to click on the “+” button.
3. Select the kind of goal that you wish to set up for example; destination, duration, pages/screens per session, or an event.
4. It is necessary to enter the information displayed and preserve your goal.
After setting your goals, you can follow your conversions ad-hoc in the area called “Conversions” within the “Reporting” subpage.
How to Make Your Site Better and More Effective
That’s it about using Google Analytics Now let’s put it into practice and make changes to the site for its improvement. Here are some tips:
1. Promote good material, make similar ones.
2. Use the knowledge you already have about your audience to create contents they will find interesting.
3. In light of this, aim to keep your website loaded faster so that it doesn’t lead to a higher number of users bouncing on your website.
4. You should survey your competition and determine who is doing what right, and then apply the same treatment to your own website.
Conclusion
And there you have it, folks! You’ve learnt how to effectively use Google Analytics for your website and take it to the next level. As you monitor the traffic for your website, make time to actually learn who your audience is, evaluate your content, set up goals and conversions, and fine tune your work for even better results, you will be ready to join the ranks of others who finally understood the importance of collecting data. Happy analyzing!
